Privacy Policy

Creative Mind Ventures LLC (“we,” “us,” or “our”) operates the Kindora platform at kindora.world and its associated mobile application (collectively, the “Service”). This Privacy Policy explains what information we collect, how we use it, and the choices you have.

By using the Service, you agree to the collection and use of information as described here. If you do not agree, please discontinue use of the Service.

1. Information We Collect

Information you provide directly

• Contact information — name and email address when you sign up for updates or submit a lead capture form.
• Tool inputs — information you enter when using our tools, including ZIP code, household size, annual income range, health coverage status, number of children, medication usage, childcare needs, dietary preferences, and media preferences. This information is used solely to generate personalized results within the tool session.

Information collected automatically

• Usage data — pages visited, tool interactions, session duration, and referring URLs, collected via analytics software (Google Analytics 4).
• Device and browser data — browser type, operating system, screen resolution, and approximate geographic location derived from IP address.
• Cookies and local storage — small data files stored on your device to maintain session state and improve performance. You may disable cookies in your browser settings; some features may not function correctly if you do.

Information we do NOT collect

• We do not collect Social Security numbers, financial account numbers, or payment card information.
• We do not collect precise GPS location — only the ZIP code you enter.
• We do not knowingly collect personal information from children under 13. Kindora is designed to be used by parents and guardians on behalf of their families. If we learn we have inadvertently collected data from a child under 13 without verified parental consent, we will delete it promptly. Contact us at tim@timshephard.co.

2. How We Use Your Information

• To generate personalized results and recommendations within each tool.
• To send you onboarding or update emails if you opted in via our lead capture form.
• To improve the Service by analyzing aggregate usage patterns.
• To detect and prevent abuse, fraud, or violations of our Terms of Service.
• To comply with legal obligations.

We do not use your tool inputs (health status, income range, family details) for advertising targeting, profiling, or any purpose beyond generating your in-session results.

3. Third-Party Services

The Service integrates with the following third-party providers. Each has its own privacy policy governing data they receive:

We do not sell, rent, or trade your personal information to any third party for their marketing purposes.

4. Data Retention

• Lead capture data (name, email) — retained in Airtable until you request deletion.
• Tool session inputs — processed server-side in real time and not stored beyond the session, except in anonymized validation logs when a content safety flag is triggered.
• Validation logs — retained for up to 90 days for quality assurance, then deleted. Logs contain no name or email.
• Analytics data — governed by Google Analytics 4 retention settings (default 14 months).

5. Your Rights and Choices

Depending on your location, you may have the right to:

• Access the personal information we hold about you.
• Request correction of inaccurate information.
• Request deletion of your personal information.
• Opt out of marketing emails at any time via the unsubscribe link in any email we send.
• Request that we not sell or share your personal information (we do not sell it).

To exercise any of these rights, email us at tim@timshephard.co. We will respond within 30 days.

Texas residents: Under the Texas Data Privacy and Security Act (TDPSA), you have the right to access, correct, delete, and opt out of the sale or sharing of your personal data. We do not sell personal data.

California residents: Under the CCPA/CPRA, you have the right to know, delete, and opt out of the sale of personal information. We do not sell personal information. To submit a request, contact us at the email above.

6. Security

We use industry-standard measures to protect your information, including HTTPS encryption in transit, environment variable management for API keys, and access-controlled data storage. No method of transmission over the internet is 100% secure. We cannot guarantee absolute security, but we are committed to protecting your data.

7. Links to External Sites

Our tools link to external resources such as HealthCare.gov, FindAHealthCenter.hrsa.gov, Common Sense Media, GoodRx, MDsave, and grocery retailer websites. We are not responsible for the privacy practices of these third-party sites. We encourage you to review their privacy policies before providing any personal information.

8. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will update the effective date at the top of this page. Continued use of the Service after changes are posted constitutes acceptance of the revised policy. For material changes, we will provide notice via email or a prominent in-app notice.

9. Analytics and Tracking

We use Google Analytics 4, Microsoft Clarity, and Vercel Analytics to understand how families use Kindora. These tools collect anonymous usage data including pages visited, features used, and general location (city level). No personally identifiable information is shared with these services.

You can opt out of Google Analytics at tools.google.com/dlpage/gaoptout

Microsoft Clarity's privacy policy is available at privacy.microsoft.com

10. Contact Us

If you have questions about this Privacy Policy or our data practices, contact us at: